Palgrave Macmillan UK
International Marketing in the Network Economy: A Knowledge-Based Approach F. Kohlbacher Author
$54.99
In Stock
Barnes & Noble
View Deal at Barnes & Noble
You'll be taken to the retailer's site to complete your purchase.
BrandPalgrave Macmillan UK
ConditionNew
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
| Brand | Palgrave Macmillan UK |
| Condition | New |
| Barcode / EAN | 9780230515703 |
| Store | Barnes & Noble |
