Venture Theory: The Art Of Scaling A Brand Sowmya Cj Author

Venture Theory is not a playbook. It's a reality check. This book reveals what really separates those who build enduring startups from those who burn out chasing the next round.Backed by insider accounts from India's boldest startups and VCs, it dismantles myths about fundraising, scale, and storytelling. From mastering customer trust to avoiding the story-telling trap - each chapter delivers hard-won insights, frameworks, and quiet power of building trust.Whether you're a founder, investor, or curious reader navigating the chaos of early-stage growth, this book doesn't just decode the journey-it challenges how you see it.In the battle of building your startup, it might just offer the missing link you've not factored in.