Marian B. Wood and William G. Nickels
Pre-Owned Marketing : Relationships Quality and Value (Hardcover) 9781572591448
$999.98
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Walmart
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BrandMarian B. Wood and William G. Nickels
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This introductory text includes modern areas in marketing such as environmental scanning and analysis market research and analysis integrated marketing communication and relationship building. Concepts like modular corporations virtual corporations and customer-value package are emphasized. Contributors: Marian B. Wood and William G. Nickels
| Brand | Marian B. Wood and William G. Nickels |
| Size | [] |
| Store | Walmart |
