Pre-Owned Brand Hollywood: Selling Entertainment in a Global Media Age (Paperback) 0415354056 9780415354059

Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney Dolby Paramount New Line and in particular Warner Bros. Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. CONDITION â USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining acceptable on books as long as the text is readable and markings are not excessive no missing pages. May be a former library book with usual treatments(e.g. mylar covers call stickers stamps card pockets barcodes or remainder marks). Extra components such as CDs DVDs figurines or access codes are not included. ISBN: 9780415354059 ISBN10: 0415354056 Contributors: Grainge Paul