Global Applications of the Internet of Things in Digital Marketing (Hardcover)

In today s modern world it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing particularly in digital marketing is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world develop a closer connection with the consumers and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image social media and website development this premier reference source is ideal for business owners managers marketers researchers scholars academicians practitioners instructors and students.