Springer Proceedings in Business and Eco Business Intelligence and Modelling: Unified Approach with Simulation and Strategic Modelling in Entrepreneurship (Paperback)

This book highlights interdisciplinary insights latest research results and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence Business Transformation Knowledge Dissemination & Implementation Modeling for Logistics Business Informatics Business Model Innovation Simulation Modelling E-Business Enterprise & Conceptual Modelling etc. The book is divided into eight sections grouping emerging marketing technologies together in a close examination of practices problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.