Business Management: Innovative Practices (Hardcover)

The management of the business is known as business management. It is associated with planning organizing leading and controlling a business enterprise. Business management covers every stage of an organization such as its establishment functions and sales and marketing. Business management is interdisciplinary in nature as it encompasses the areas of operations entrepreneurship human resource management and finance. It also covers fields that include accounting designing quality assurance data analysis project management IT management and research and development. This book attempts to understand the multiple branches that fall under the discipline of business management. It elucidates new techniques and their applications in a multidisciplinary manner. As this field is emerging at a rapid pace the contents of this book will help the readers understand the modern concepts and applications of the subject.