Wizard of Ads: The Wizard of Ads (Paperback)

Forget Madison Avenue! Learn the unvarnished truth about what works what doesn t and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller the Wizard will help you to: multiply the effectiveness of your advertising understand the tug-of-war between intellect and emotion create totally new concepts from combinations of old ones focus your advertising your business and your life.