For Immediate Release: Publicity Since 1953 (Paperback) by Gayle Schreiber Jean L Bennett

9781495219191. New condition. Trade paperback. Language: English. Pages: 166. Trade paperback (US). Glued binding. 166 p. If you want to be a star people have to know who you are. In 1954 Jean Bennett began a newsletter she called the Personality Plugger as the mouthpiece for her public relations firm Personality Promotions. In 1954 five hundred copies were typed copied folded stuffed and mailed to disc jockeys and record promoters around the country every month. Today the Plugger is distributed with the click of a finger on the computer to thousands around the world. Collected here from the files of Personality are the Pluggers that have survived the last 60 years. They promote artists from Liberace Lawrence Welk and The Platters to the Las Vegas Entertainers Hall of Fame. It s entertainment history!